There are very few retailers in the United States that combine vast selection, expert guidance, and consistent value as effectively as Total Wine & More. Known nationwide as America’s Wine Superstore®, this brand has built an unmatched reputation since its founding in 1991. With more than 250 locations across nearly 30 states, its combination of variety, pricing, and customer service makes it the go-to destination for wine lovers, casual shoppers, and seasoned collectors alike.
A Legacy Built on Passion and Growth
The story of Total Wine & More began when brothers David and Robert Trone opened their first store in Delaware. What started as a modest venture quickly grew into the largest independent wine retailer in the country, thanks to an unwavering belief in the power of variety, affordability, and education. Over the years, the brand has grown exponentially, expanding its footprint into almost every corner of the U.S. while retaining its original mission: to make fine wines, exceptional spirits, and craft beers accessible to everyone.
This growth has not diluted the brand’s values. Each store remains a carefully curated experience that balances local flavour with international excellence, offering customers both world-renowned labels and small-batch hidden gems.
An Unparalleled Selection That Truly Inspires
Walking into a Total Wine & More store is an experience in itself. The scale is impressive, with most locations offering more than 8,000 wines, 3,000 spirits, and 2,500 beers. Every aisle is a journey, from the best-known vineyards of Bordeaux and Napa to family-owned distilleries in Kentucky and small breweries producing innovative craft beers.
Customers have the unique chance to explore:
- Classic wines from France, Italy, Spain, and California, alongside emerging regions like South America and Eastern Europe.
- Prestige spirits, from single-malt Scotch and small-batch bourbons to artisanal gins and tequilas.
- Local and international beers, ensuring a balance between microbreweries close to home and imported favourites.
Whether you’re searching for a rare collectible, a celebratory champagne, or an affordable bottle for a weeknight dinner, Total Wine & More has it covered.
Expert Guidance at Every Step
Selection is only part of the equation—knowing what to choose can feel overwhelming. That’s where Total Wine’s dedication to education and expertise shines. The company employs over 11,000 team members, including more than 2,100 wine service specialists and hundreds of certified Total Wine Professionals who have undergone intensive training through tastings, seminars, and workshops.
Instead of leaving customers to navigate shelves alone, the staff actively guide shoppers to products that fit their taste, budget, and occasion. This approach is especially useful for those new to wine or for gift buyers looking to impress. The service ethos is not about selling the most expensive bottle, but about finding the right bottle.
A Reputation for Quality and Value
One of the strongest reasons to shop at Total Wine & More is its pricing. Thanks to close relationships with producers and wholesalers, the company consistently offers competitive prices across its entire range. Seasonal promotions, mix-and-match bundles, and exclusive labels mean that high quality does not need to come with a high price tag.
For example, shoppers frequently find premium wines at mid-range prices, and curated bundles that deliver remarkable savings. This mix of accessibility and luxury ensures that whether you’re a student buying a case of craft beer or a collector looking for a limited-edition whiskey, you receive excellent value.
Beyond Retail: A Brand That Gives Back
A true mark of distinction is how a company interacts with its community. Over the years, Total Wine & More has donated more than $100 million in cash and in-kind support to a wide range of charitable, cultural, and educational causes. From sponsoring local festivals to supporting healthcare and educational initiatives, the brand shows that its role extends far beyond retail.
Every location engages with its community, hosting tastings, events, and fundraising drives. This not only enriches local culture but also fosters a sense of belonging among customers. Shopping at Total Wine & More isn’t just about the transaction—it’s about being part of a larger story.
Special Offers and Exclusive Rewards
Frequent promotions make every visit to Total Wine & More exciting. Ongoing discounts such as mix-6 wine savings, seasonal “Sip & Save” bundles, and exclusive in-store tastings ensure there is always something new to discover.
The Priority Access Rewards program is especially valuable for enthusiasts and collectors. By joining, loyal customers gain opportunities to purchase rare and highly sought-after bottles—whether that’s a limited bourbon release, an aged single malt, or a vintage wine. Access is often granted via lottery, making the program both exclusive and fair.
A Shopping Experience Designed for Modern Life
Beyond the in-store experience, Total Wine & More also excels online. Its website is designed to mirror the vastness and clarity of its physical stores, complete with intuitive navigation, detailed tasting notes, and pairing suggestions. Customers can browse by grape, region, or flavour profile, making discovery both easy and enjoyable.
Additional services such as same-day pickup, curbside collection, and delivery in select areas add modern convenience to the brand’s traditional values. For busy professionals, families, and hosts planning last-minute gatherings, these services are invaluable.
Why Choose Total Wine & More?
There are many reasons to trust Total Wine & More as your go-to retailer:
- Scale and selection: Thousands of products under one roof.
- Expert guidance: Staff who care about your taste, not just your wallet.
- Value and savings: Everyday low prices and seasonal offers.
- Community impact: A company that actively gives back.
- Convenience: Both in-store and online shopping with modern delivery options.
For these reasons, Total Wine & More has become a trusted household name and a favourite for anyone who values choice, knowledge, and affordability.
A Toast to Excellence
At the end of the day, shopping at Total Wine & More is not simply about buying a bottle—it’s about enjoying a complete experience. From the moment you step into a store or browse online, you are surrounded by choice, supported by expertise, and inspired by the joy of discovery.
Whether you are preparing for a family celebration, stocking your cellar, or simply looking to elevate a quiet evening at home, Total Wine & More ensures you always have the perfect bottle in hand.
Raise a glass today and experience why millions of Americans rely on Total Wine & More to celebrate life’s most memorable moments.
